Get impregnated by World Cup stars and win free Whoppers, says Burger King

Burger Kings Russian division has apologized for a social media campaign offering free burgers for life to women who get pregnant by football players

Burger King has apologized for a poor-taste ad campaign posted on its official Russian social media account.

On Tuesday the burger chain announced a promotion on VK, the Russian equivalent of Facebook, offering women 3 million Russian roubles ($47,000) and a lifetime supply of Whoppers if they get impregnated by football players competing in the World Cup.

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Shortly after announcing the campaign they pulled it due to backlash. Burger King posted a statement on VK apologizing and said it had removed all materials related to the promotion. However, evidence of the stunt lives on in screenshots.

Screenshot
Screenshot captured by Deadspin Photograph: VK

Burger Kings Russia division has a history of horrific publicity-baiting stunts. Last year it made fun of a teenage rape victim in an online marketing campaign. The fast-food company used the likeness of Diana Shurygina, who was raped when she was 16 at a house party, as part of a buy one get one free burger offer.

And its not just Russia; Burger King has a global track record of misogynistic marketing. In Singapore the company advertised a seven-inch burger with overtly sexual imagery and a tagline saying Itll blow your mind away. The model featured in the 2009 advertising campaign later came forward to say she had no idea her image was going to be used in that way.

Original Article : HERE ; This post was curated & posted using : RealSpecific

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