Marketing firm accidentally exposes 340 million records online

A little-known marketing firm may have exposed the personal information of every adult in the US.

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On Wednesday, a security researcher named Vinny Troia said he stumbled on a massive database containing the detailed records of 340 million people —all of which was mistakenly made available online.

The records were held in a database from Exactis, a firm that specializes in helping companies reach potential customers via email, phone number or postal address. For some reason, Exactis failed to place the database behind a firewall, leaving it open for anyone to access.

How long the database was exposed isn’t known, but it contained detailed information on 230 million consumers, and another 110 million business contacts, Troia told PCMag.

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