Peloton acquires music startup Neurotic Media

Peloton, the unicorn spin (and now treadmill) business that lets users work out via live-streamed classes, has today announced its first acquisition. The company acquired Neurotic Media, a B2B music aggregation and streaming service.

Atlanta-based Neurotic Media was founded in 2001 by Shachar “Shac” Oren, who will become a VP at Peloton serving under Peloton’s Head of Music Paul DeGooyer. The entire Neurotic Media team and offices will remain in Atlanta, continuing operations as a standalone subsidiary serving third-party clients.

Neurotic Media is a white-label distribution and marketing platform, helping brands influence and engage customers via popular music. Essentially, the company connects a brand with a certain popular song or songs that align with their brand mission.

The idea here is that music is integral to working out. Given Peloton’s focus on bringing a high-quality workout to the comfort of a user’s home (or one of their studios), music plays a big role. But one doesn’t often dabble in the music industry without either 1) experience or 2) loads of money. While Peloton has plenty of cash to go around, Neurotic brings nearly two decades of experience to the Peloton portfolio.

Recommended For You

QuickAffiliatePro Premium-Membership

Get this Brand New Software That INSTANTLY Creates 1-Click SEO-Optimized and Traffic Pulling Affiliate Sites Stacked With Fresh, Unique Content and HOT Videos To Boost Sales and Affiliate Commissions 24*7 on Complete Autopilot.

WP GDPR Fix Elite Unltd Sites

Make your Wordpress blog or site GDPR compliant with this powerful plugin that makes you compliant and protects you from penalties.

PLR - Viral Video Jackpot V1

Complete PLR Biz In Box with 10 Cooking Videos, Recipe Ebook and Shopping List.

Here’s what DeGooyer had to say in a prepared statement:

Our Members have embraced music as central to the Peloton experience and consistently rank it as one of the top aspects of the brand. The addition of Shac and his amazing team to the Peloton family will help us rapidly deploy new music features we know our Members want, along with some unique innovations we think they’ll love.

Peloton has been making moves as of late. The company launched an expanded iOS app called Peloton Digital, and has announced plans to expand into the U.K. and Canada starting in the Fall. Plus, Peloton opened a new Tread studio in NYC, with plans to open a massive multi-studio space on the West Side of Manhattan next year.

Peloton was founded in 2012 and has raised a total of $444.7 million. The terms of the deal were not disclosed.

Original Article : HERE ; This post was curated & posted using : RealSpecific

Thank you for taking the time to read our article.

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!

Recommended For You

Recommended Products

SociDeck Resellers

SociDeck is a feature-packed social media management software that converts social conversations into conversions by allowing users to manage their 3 biggest social media accounts- Facebook, Twitter and Instagram at one place.

Unlimited Green Day Plan - One Time Fee Special - No Expiration!

Moola Vine Unlimited Green Days For A $197 One Time Fee - No Expiration...

WP Control App Pro - Unlimited Sites

The Ultimate wordpress management web app. Manage plugins, themes, posts, categories, users, settings, permalinks and many more.

Leave a Reply