Plus-sized clothing startup Dia&Co gets another $70M from Sequoia, USV

The retail industry has and continues to fail the growing number of American women size 14 or larger, says Nadia Boujarwah, the co-founder and chief executive officer of Dia&Co, a personal styling service for plus-sized women.

According to Plunkett Research, nearly 70 percent of women in the U.S. are plus-sized; Dia&Co wants to expand the options available to that growing demographic. Today, the New York-based startup is announcing that it’s brought in another $70 million in venture capital funding from existing backers Sequoia Capital and Union Square Ventures (USV).

“I’ve been a plus-sized woman my whole life and no one can convince me that this isn’t a failure of retail,” Boujarwah told TechCrunch. “The current state of the plus-size market is in no way reflective of how [it] should look going forward. There is so much work ahead of us.”

Recommended For You

EZ Review Videos

EZ Review Videos is the new software that helps you add INSTANT CREDIBILITY to your videos!

Dia&Co co-founder and chief executive officer Nadia Boujarwah.

Boujarwah started Dia&Co in 2015 with Lydia Gilbert. To date, the pair have raised $95 million and accumulated 4 million users on the Stitch Fix-like direct-to-consumer marketplace. The latest investment represents a previously unannounced $30 million Series B led by Sequoia and a $40 million Series C led by USV. As part of the Series C, USV partner Rebecca Kaden will join the startup’s board of directors; Sequoia partner Alfred Lin already sits on the board.

Dia&Co has also hired Francis Nzeuton as its chief financial officer. Most recently, Nzeuton led finance for Amazon’s U.S. consumables business.

Boujarwah declined to disclose Dia&Co’s latest valuation.

Walmart to acquire women’s plus-size clothing brand ELOQUII

Recommended For You

WP GDPR Fix Developer Unltd Sites

Once you have the developer and agency rights to WP GDPR Fix all you have to do is tell your clients you have something that makes GDPR compliance easier.Next legally implement it on your client’s website. You can charge them a one time fee or a monthly r

AffiliateNinjaPro Professional

A Cloud Based App That Creates INSTANT 1-Click Profitable Affiliate Funnels to Build You a HUGE List and Gets Targeted Traffic and Affiliate Commissions on 100% Autopilot.

LT Stock Video Bundle (Lifetime.Chat Special)

LT Stock Video Bundle including LT Stock Video Standard ($67), LT Stock Video Professional ($67) and LT Stock Images Professional ($67)

Original Article : HERE ; This post was curated & posted using : RealSpecific

Thank you for taking the time to read our article.

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!

Recommended Products

Local Seo Ninja Training And Software

Local SEO Ninja is the Complete Local SEO Video Training and Software solution for Ranking Local Business Websites.

Reddule - VidViral Special

Special one-time pricing on the latest edition of VidViral

Anthony Aires' 10 Pack Business Success Bundle

Ten valuable business-building products from Anthony Aires

Leave a Reply