‘When Im 16, my baby brother will take over’: the rise of the kidfluencer

Tekkerz kid, 10, gets stopped in the street by fans; The McClure twins, five, have 1.7 million Instagram followers. Whats life like as a tiny influencer? Ryan is seven years old and makes a reported $22m (16.8m) a year. His YouTube channel, Tiana, a bubbly 11-year-old toy reviewer from Nottingham (4.4 million subscribers) who has queues of children snaking through shopping centres for meet-and-greets during school holidays. There are hundreds getting more than 100,000 clicks a time, or with six-figure follower counts, such as Super Awesome. But every generation has that same obsessional, cult-like draw towards what is popular, just like the one that wanted to marry Backstreet Boys. Launching children on to platforms that were built for adults is …

Twitter Q4 beats on sales of $909M and EPS of $0.33, but MAUs slump to just 321M

After strong results from Facebook and Snap this quarter, all eyes were on Twitter to see if the other big, publicly listed social network could deliver a hat trick of growth. If we judged the company on financials alone, Twitter did not disappoint. The company reported Q4 revenues of $909 million (up 24 percent on a year ago) and diluted earnings per share of $0.33 with a net income of $244 million. On average, analysts had been expecting revenues of $859.5 million on an EPS of $0.25. However, Twitter’s achilles heel remains user growth. It has now slumped to 321 million monthly active users, falling short even of estimates that were expecting a decline. Shares are equally slumping in pre-market trading, down …